In today’s digital era, a company’s identity is measured by its corporate website which gives it an edge over other competitors. Two critical aspects of a great website are having a good user-friendly design and a proper sitemap to find the right information. Designing is like an apparel for your website, which if selected and worn rightly can help you become the showstopper of your industry. On the other hand, having information architecture in place will ensure you have a proper foundation to build your website and give your customers a good website experience. Building a great website is especially important for the businesses that acquire most of their new clients through the digital medium. Many of our clients have approached us to help their team to design, develop and maintain their
corporate websites.

Business Challenges
Some of the top challenges that most of the businesses are facing with their websites:
• Plain and dull website that could not differentiate their brand from the competition
• Lack of user-friendliness and easy to navigation
• Poor traffic with high bounce rate
• Poor response time
• Lack of SEO optimisation
• Challenges to publish and maintain content
• Ignorance to privacy compliance

Our Approach and Work
We approach each assignment with a fresh perspective as business and their requirements differ across the spectrum. We engage with our clients cohesively to understand their business, brand, USPs, their users and their behaviour and target segment. We provide insights to our customers about the latest trends and competition. We analyse the current websites and interact with a sample of the user base to understand their expectations and needs. We seek a HOLISTIC outlook of the assignment before we start conceptualisation. There are some basic hygiene components that are essential for a great website or else even a smart website fails to capture the audience. While designing and developing the
website we pay special attention to following (but not limited to):
• Short, meaningful and easy to remember domain names with a scalable hosting platform
• Simple and clean layout with effective typography for enhanced readability
• Designs correlating with brand’s objective along with customer-centric colour theme
• Ease of navigation with effective placement of Call to Action buttons• Cross-browser, cross-platforms with responsive design
• Integration with social media
• Quick response time through adaptive images, cache, lazy loading, minified JavaScript and CSS, content compress, etc.
• A secured site with SSL certificates
• SEO friendly with enhanced keywords and phrases, image descriptions, backlinks
• Make website privacy compliant with consent management (GDPR for European customers)
• Integration with appropriate CMS for easy content management
• Add-ons to the website with new features and customer requirements

During the design and development phase of the website, we carry out regular showcase to seek clients’ feedback and revise to suit their needs. Our team of expert web designers, web developers, information architect, and usability expert ensure brand image and objective is clearly and concisely communicated to the audience.

Business Benefits
Collaborating with our client teams’ we have successfully addressed their pain points across the spectrum. Improved and customer focused website help them in reaching out to new customers, generating more traffic, creating brand awareness, capturing important demographic data (with consent) for their marketing campaign and increased business.